Permission Research is a market research panel based in Canada, established in 1999, and is a subsidiary of ComScore Inc, a large US internet analytics company, that was founded back in 1936, which now has a global membership of over 2 million members.
The goal of Permission Research is to get a better understanding of the patterns and trends people use when surfing the internet. The information is ultimately used by companies to make informed decisions about future business decisions on the internet.
They also have an ongoing TV trends project which measures how people watch TV, and collects data on how on-demand programming is used. This research is used to increase the understanding of TV viewing habits for various companies.
The first step is to accept the “Terms and Conditions of Use” which explains, among other things, how the software operates. If you agree, then joining up is quite simple.
You must begin by completing a registration form, creating you member profile, then you will asked to download a special type of software, (which is mandatory,) that will be used to track your habits while you browse the internet. The software will run silently and not interfere with any surfing of the web.
Should you also want to take part in the TV tracking research project, you will get the directions how to set it up.
Note that Permission Research, Canada’s membership is only open to Canadian residents over the age of 18.
Once your application has been processed, and the software installed, you will be good to go!
Some privacy concerns about the software download have been voiced by potential members regarding the possibility of their identities being compromised.
Advantages of Permission Research survey panel.
There seems to be a somewhat mixed bag of complaints and praise. The complaints are mainly to do with the software that is mandatory to download, as well as poor customer service.
Here are some of the major issues members were unhappy about:
Some Favourable Reports Include:
There are several problems with this survey panel, mostly with the software that is mandatory to be downloaded. Another disadvantage for some is that you will not earn any money, only rewards, gift cards, or merchandise.
You may be lucky and win cash from entries in the regular lucky draws or sweepstakes.
This rewards system does not suit those who want some hard cash for their efforts.
There appear to be more negatives than positives to the Permission Research site.
The average rating is 2 out of 5 stars.
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